Senior Marketing Manager, APAC
Manage multiple Marketing projects across the APAC Geo from concept through completion
Responsible for planning and executing GTM strategies for the region.
Create and deliver comprehensive field marketing plan to meet pipeline growth and revenue objectives
Must be familiar with a variety of concepts, practices, and procedures for planning and executing activities that include, but not limited to webinars, email /digital/social media campaigns, trade shows, executive briefings, and client dinners.
Drive strategic marketing initiatives through various external and internal communication channels including Email, Social and Events.
Responsible for End-to-End events management from conceptualization to execution including Summits, Conclaves, Industry & Strategic level events.
Coordinate in developing effective Marketing Collateral (Emailers, Brochures, Flyers) as per business needs with strategic accuracy and adherence to campaign goals and brand guidelines into account
Create executive presentations for the leadership team.
Familiarity of gathering data for regular reporting, including tracking information from all activities (i.e…- Event ROI, RSVP contact information, invitation click through, fund requests for activities vs. actual spend).
Experience in supporting sales teams, and understanding of how to manage multiple processes for demand generation activities.
Concept and content creation, as well as execution of email/digital or social media campaigns to drive new opportunities or activity attendance.
Work with the several stakeholders within Marketing to develop design concepts, generate multiple concepts for a campaign or project
Lead and opportunity management; ensuring that contacts from all Marketing demand generation activities are loaded into Hitachi Consultings CRM tool and tracked accordingly.
Monitors and controls Marketing activity budgets and presents all necessary contracts for review.
Exposure to APAC markets
Strategic mindset with strong analytical and logical reasoning capabilities
Strong communication and presentation skills
Ability to adjust to multiple demands
Strong results orientation
Ability to take initiative and work independently
Marketing Campaigns and Events Management knowledge is a must
Customer facing experience in Technology/Solutions businesses (B2B) space is highly preferred
Ability to work with cross-functional teams spread across various regions
Ability to rely on extensive experience and judgment to plan and accomplish goals.
Knowledge of tradeshow houses, convention center operations and tradeshow booth property management.
Ability to perform a variety of tasks, including set up, hosting or working specific activities on location with minimal oversight.
Strong communication and written editing skills, as a wide degree of creativity and latitude is required.
Prior working knowledge of Marketing Automation tools such as Marketo or Eloqua
Digital Marketing experience is desirable
Familiarity with CRM programs is desirable
10-12 years of relevant industry Experience
Salary: Not Disclosed by Recruiter
Industry: IT-Software / Software Services
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Marketing Manager
Employment Type: Permanent Job, Full Time
Marketing Automation Sales Marketing Campaigns Digital Marketing Marketo Social Media Strategic Marketing Demand Generation Marketing Management Marketing Planning
Desired Candidate Profile
Please refer to the Job description above
Hitachi Consulting Software Services India Pvt Ltd
Hitachi Consulting is the Business Arm of Hitachi Ltd – the 52nd Largest company in the World(Forbes 2010),102 Billion Revenue, 943 Companies and 400 thousand employees worldwide.
With operations in the United States, Europe and Asia, Hitachi Consulting is a recognized leader in delivering proven business and IT strategies and solutions to Global 2000 companies across many industries. Started in the year 2000, Hitachi Consulting has over4000 employees globally. Hitachi Consulting has begun Operations in India at and has ambitious plans to grow to huge numbers in the next few years.
Hitachi Consulting is winner of numerous Accolades and Awards like ,*8 Times Oracle Partner of the Year, *7 Times Microsoft Partner of the Year, *Included in every Gartner North America Solutions Provider Magic Quadrants from 2002-2009 for CRM, ERP, Supply Chain and BIPM, *Ranked in the top consulting firms by Kennedy Research 2007, by Consumer Goods Technology Magazine 2007-2010, *Honored by CRM Magazine and Supply &amp; Demand Chain Magazine as a leading solutions provider in 2008 and 2009, * 2010 Best Places to Work Oregon and Chicago.